Can I add personalisation to Newsletters?

Yes, Promo gives you the ability to add basic personalisation information into your newsletters. You do this by adding the following fields into your email text:

  • {{FIRSTNAME}} - Gives you the ability to add the recipients first name
  • {{LASTNAME}} - Gives you the ability to add the recipients surname

Once the newsletter is sent out, any personalisation fields are stripped out and replaced with the recipients data (eg, any {{FIRSTNAME}} fields would we stripped out and turned into Fred if the recipients name was Fred Jones).

If the user does not have a name set, promo is smart enough to come up with a sane alternative (such as Hi there)

There are many other personalisation fields available. We will be launching these as requested by users.

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